888 Holdings said it has launched in four countries in Africa through its joint venture 888AFRICA to take advantage of growth in the continent’s nascent markets.

The countries are Kenya, Tanzania, Mozambique and Zambia. The offering is currently available in Swahili, Portuguese, and English, and has launched in each market with several offers for new players.

U.K-listed 888 Holdings said expanding into markets like Kenya, Tanzania, Mozambique and Zambia, which have attractive, long-term growth potential, is a key part of its corporate strategy. The African gambling market is forecast to reach $5.6 billion by 2030, according to forecasts from Astute Analytica, and 888 is seeking to capitalise on growing demand. A young population keen for entertainment, expanding internet access and expanding economies are all adding to Africa’s appeal for the industry.

888 owns the William Hill, Mr Green and SI Sportsbook brands. It launched its Africa unit in March this year, offering more than 1,500 casino games. The company said it already has 85 percent coverage of mobile network operator payments in its markets.?

Christopher Coyne, CEO of 888AFRICA, commented: “We are delighted to hit our target and launch into four regulated markets within six months of founding the business,” 888 Africa CEO Christopher Coin said. “This is an important milestone that provides us with fantastic opportunities for further expansion in the future.”

Itai Pazner, CEO of 888 Holdings said that as a region with significant potential, we are excited to watch 888AFRICA continue to develop its offer and launch new and exciting products for players over the coming years and months, while introducing consumers to the fantastic 888 brand.”

THE 300 SPARTANS:

After triumphing in key locations across Asia and Europe, AGS is flying 300 top affiliates to Malta, for an all inclusive deluxe trip. The event will happen alongside SiGMA, 14-18th November, during?SiGMA Europe.

Read more about the 300 Spartans?here.