Elon Musk’s X will soon take your bets

Shirley Pulis Xerxen January 29, 2024

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Elon Musk’s X will soon take your bets

As reported by Fortune on Friday, X (formerly Twitter) has penned a deal with BetMGM, signaling a strategic move into the realm of sports betting integration on the social media platform.

While specific details of the collaboration remain undisclosed, the primary objective is to introduce a new feature on X that will showcase betting odds and offer users a direct link to BetMGM, facilitating seamless bet placement.

BetMGM is keeping mum on the particulars of the deal, as it continues to forge strategic agreements and partnerships. Its recent agreement with Charlotte Motor Speedway, a prominent motorsports and entertainment venue, positions the betting platform to gain access to the North Carolina market once the legalization of sports betting takes place.

In a separate announcement last December, BetMGM revealed the launch of NHL Gold Blitz, a ground-breaking online slot game officially endorsed by the NHL. Developed in collaboration with Digital Gaming Corporation’s B2B iGaming Division, the 6×4 video slot features logos from all 32 NHL teams and the iconic NHL shield.

As of December, BetMGM held a 17 percent market share in U.S. online sports betting, securing the third-largest position in the competitive U.S. sports betting industry, trailing behind DraftKings and FanDuel. BetMGM is a partnership between MGM and Ladbrokes parent company Entain.

SiGMA Eurasia in Dubai is less than a month away

The fourth edition of SiGMA Eurasia will once again be held at the InterContinental Dubai Festival City. Held between the 25 and 27 February 2024, the summit provides invaluable opportunities for attendees to network with industry professionals, gain exposure to the latest tech and innovations in the sector, meet key decision makers, and gain insight into new markets.??